Big Bang disruption is a term to describe the phenomenon where new products enter the market and topple incumbents through the creation of better value for customers, but through intense and rapid market penetration, rather than gradual growth. Rather than following the conventional model for diffusion for innovation, a “big bang” could be a sudden…
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Defined by Clayton Christensen, Disruptive Innovation disrupts an existing market through the creation of a new market. Innovation can be classified as disruptive or sustaining, though it’s not as black and white as that, as disruption itself is a process. During a presentation done in class, the following diagram was shown. Source: https://www.linkedin.com/pulse/20141123100030-18176179-disruptive-innovation-vs-sustaining-innovation …
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