Last week I was overjoyed to hear the news about Julie Payette becoming our new Governor General. I once heard that the nature of the role of Governor General requires one to transcend politics. So here, I plan to write my perspective on this not as a Tory, a Liberal, a New Democrat, or even as a political commentator,…
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With the fairly recent news of Trump pulling out of the Paris Agreement on climate change, the question of whether or not the private sector will step up when it comes to sustainable development has been popping up everywhere. Regardless of what you think of Trump’s decision, this is an interesting question to consider. Can…
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Coined by John Bockris in 1970, the hydrogen economy is a proposed conceptual solution to reducing, or even eliminating, society’s dependence on fossil fuels. With developments in use of hydrogen as an energy carrier for stationary and portable applications, as well as for vehicles, the hydrogen economy is becoming more of a reality. These applications…
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After reading about the Exchange Behaviour Framework, as explained in my previous post, I decided to investigate the application of the Exchange Behavior framework to the selling of sustainability. For this analysis, the concepts of a sustainable ‘product’ has been used. For a sustainable ‘product’ to be sustainable, it must be able to make a…
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One of my favourite readings for my Product Development and Commercialization was the first chapter of the book Exchange Behavior in Selling and Sales Management by Peng Sheng, Aziz Guergachi. This publication goes over a framework made up of 8 fundamental building blocks for the successful operation of selling and sales management. I thought it would…
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Big Bang disruption is a term to describe the phenomenon where new products enter the market and topple incumbents through the creation of better value for customers, but through intense and rapid market penetration, rather than gradual growth. Rather than following the conventional model for diffusion for innovation, a “big bang” could be a sudden…
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Defined by Clayton Christensen, Disruptive Innovation disrupts an existing market through the creation of a new market. Innovation can be classified as disruptive or sustaining, though it’s not as black and white as that, as disruption itself is a process. During a presentation done in class, the following diagram was shown. Source: https://www.linkedin.com/pulse/20141123100030-18176179-disruptive-innovation-vs-sustaining-innovation …
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On October 17th, I’ve had the opportunity to tour the DMZ at Ryerson University, North America’s top university business incubator, and the world’s third best. While not an official part of the Product Development and Commercialization course, this was an excellent chance to consider how one could take the course theory beyond the classroom, through…
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In a previous blog, the role of MVP’s in product development was discussed, and how the necessity of them could be avoided through strategies such as the use of celebrity endorsements. Not just for the Lean Startup method, traditional methods can also make use of celebrity endorsements, as the benefits contribute the appeal of the…
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One of the overarching topics of my Product Development and Commercialization course was that of the Lean Startup. This method addresses the risk of companies exhausting time and capital into developing a product that may fail in the market. Rather than a predictive market analysis only before the development of a product, the goal is…
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